Xiuhtecuhtli is the Aztec god of fire, day and heat. He is stands as symbol for volcanoes. eternal life, shining light in the dark and nourishment in times of famine. We know that's all a bit much. One of our designers from Colombia really liked him though and so the baby had its name. For those who prefer a more modern approach - XIU could be X.I.U. or "Crossing Into You". We will listen and respond to your needs and aims, and work towards your company's success.